Saturday, July 19, 2014

5 THINGS YOU MIGHT NOT KNOW ABOUT AMERICAN APPAREL


American Apparel is undoubtedly one of the largest apparel brands in the United States and all around the world. They opened their first shop here in Hong Kong last May at Causeway Bay, bringing you apparel that is proudly made in the USA and sweatshop-free. Known for their striking and sometimes controversial advertisements, they never fail to make a splash no matter where they are. So, what does this really mean for the brand? Here are 5 facts you probably don’t know about American Apparel:
  1. American Apparel was founded by a Canadian.
In 1989, Dov Charney, fascinated with t-shirts and the American culture, founded the apparel brand. the first retail store opened in 2003, and in just a little over 10 years, has gone on to establish more than 260 stores in 19 countries all over the world.

2. Their garment workers can be paid up to 50 times more than the industry rate


The competitor’s garment workers in Bangladesh make $600 a year. American Apparel’s garment workers in America make $30000 a year, plus benefits. The math is simple. Keeping production and manufacturing right in the heart of USA, they cut down on export costs, and the money saved goes back to the salary of the workers instead. Smart or what?

3.  They are (currently) home to the world’s oldest lingerie model.


American Apparel caused quite a stir when they unveiled their latest lingerie model earlier this year. 62 year old Jackie O’Shaughnessy appeared in their advertisements in their advertisements with their new line of lingerie, accompanied with the tagline: “Sexy has no expiration date.” None indeed.

4. American Apparel makes dog sweaters and baby bibs


Surprised? So am I. This is the brainchild of their factory workers who had some leftover cloth at the end of the day after making the clothes. Using the scraps, they started making small items with them. That’s what happens when you pay your workers well, and they are free to innovate and take control of their work.

5.  It can take 8 days for a product to hit the racks.


Yes, 8 days. Because everything is done in-house at the manufacturing facility, everything moves at a lightning quick pace. From the first design, to the prototype, to the manufacturing, to going on sale at the store, that’s how long it needs for it to hit the racks. You won’t find this kind of efficiency in other retailers whose operations can be based over several countries!

Ready to add some flair to your wardrobe? Shop American Apparel online now!

Guest Post

6 comments:

  1. nice
    http://melodyjacob1.blogspot.com/

    ReplyDelete
  2. i didn't know any of this, thanks for sharing!

    xx fameliquorlove // bloglovin // instagram

    ReplyDelete
    Replies
    1. Glad that you gain something from it :)

      Delete
  3. Oh very nice store!
    xx

    www.sakuranko.com

    ReplyDelete

Thanks for leaving me comments. :) Have a nice day!